Watches
Watches, watchmaking and collecting: new releases and Watches & Wonders, brand reviews, pre-owned prices and markets, microbrands, restoration and tools, auctions, and the watch industry.
About this list
English watch coverage from reviewers, specialist media, collectors and retailers. Compare source perspectives on releases, prices and collecting; retailer coverage may have a commercial purpose.
Stories from Openwork: Inside the Watch Industry. Show all stories · All sources
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The Business of Bond – Inside Omega’s 30-Year 007 Partnership – Episode 97
Gabe and Asher break down one of the most successful marketing partnerships in watch history: Omega and James Bond. The story starts in the mid-’90s, when both franchises were trying to reboot. Omega was a struggling asset inside the Swatch Group, and Bond had been off screen for years. Nicolas Hayek tapped Jean-Claude Biver to position Omega against Rolex, and the Seamaster Professional 300M arrived in 1993, two years before GoldenEye.
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