List
SaaS
Software businesses, SaaS products and industry news.
Latest stories
Newest first
How to Conduct B2B SaaS Customer Discovery Interviews
How to run the perfect B2B SaaS discovery interview: a six section, 30 minute structure, with fundamental questions and methodology explained.
Do We Grow Software or Do We Design It?
Explores the contrast between organic 'growing' of software via vibe-coding and deterministic 'designing' via state machines and formal verification.
UNBOUND 2026 Recap: HubSpot’s Next Era of AI-Powered GTM
Explore HubSpot’s biggest UNBOUND 2026 product updates and what they mean for AI-powered GTM, pipeline creation, revenue growth, and customer context.
- SaaS Mag Read
saas.group’s Tim Schumacher on SaaS M&A Pricing
saas.group’s Tim Schumacher on what AI did to per-seat revenue, why boring B2B software is underpriced, and the one thing to fix before you sell.
The Fastest Growing Market in Tech isn’t AI
Tokenized real-world assets are the fastest-growing market in tech, compounding at 53% a month versus 25% for Anthropic. Stocks & commodities trade on blockchains 24/7, IPO pricing happens weeks before listing, & Allium now powers Bloomberg's RWA terminal dashboard.
- Kellblog Read
The Only Sensible Policy for Commenting on Rumors
If you’re lucky, you’ll learn a tough lesson about commenting on rumors early in your marketing communications career. It typically unfolds something like this. Someone says you’re shutting down a product that you acquired a few years ago. You know that’s false, so you deny it.
Segmentation Drives Market Share Wins in AI
Like two SailGP boats in San Francisco Bay, Anthropic & OpenAI are vying to be the next multi-trillion public company & adding complexity to their strategies beyond technical one-upmanship. Technology innovations marked the pre-2026 era : thinking models, bigger models, RL environments, agents, harnesses. This year, business model innovation is more important, evident in two waves of the data. Both are segmentation moves : the same models, aimed at different buyers & priced to match.
- SaaS Mag Read
Net Revenue Retention: 10 Companies, 5 Definitions
Ten SaaS companies report net revenue retention under five names and seven formulas. Here is what each one actually measures.
How GPU Prices Can Double While AI Gets Cheaper
GPU rental prices doubled in six months while inference prices kept falling. The reconciliation is efficiency : the hinge that turns scarce silicon into cheap intelligence.
Product strategy is about saying NO
I rewatched this talk today. Des Traynor, Intercom, Fin and now Salesforce. Here he shares his thesis on product strategy in 7 minutes and 30 seconds. In short, companies start simple, then, ‘evolve. Astonishing how relevant this is today, if not more so. AI makes it far too easy to do too much stuff. See
- Brand & Capture Read
System-to-System Integrations: Designing a Connected MarTech Ecosystem
System-to-system integrations are automated connections between two or more software platforms that let data move between them without anyone copying, pasting or exporting a thing. Most B2B marketing and sales teams already have plenty of them. The real question is whether yours were designed or just piled up over time as an afterthought.
- SaaS Mag Read
SaaS Sales Compensation Shifts to Retained Revenue
AE plans are moving from bookings to net revenue. What ICONIQ, SaaS Capital and Benchmarkit data says about SaaS sales compensation design in 2026.
Thinking in Systems, Shipping in Loops
AI has removed the typing from software engineering & left the system design. DHH told Rails World that writing code by hand is no longer economically productive ; Artemis engineers merged 16 pull requests per day by August, & Lauren Tan ships 2,000 a month. The craft of fitting code together by hand is over ; what remains is designing the loop that decides whether the output is right. Donella Meadows's three properties of great system design, resilience, self-organization & hierarchy, describe how those loops are built.
The ABM Research Step That Turns Cold Conversations Warm
Account-based marketing usually starts the same way: build the target account list, load a sequence into the outreach platform, and start emailing. It's a proven motion, and for a lot of teams it works well enough that nobody questions it.
The Most Important Market in AI is the Middle
AI prices are collapsing, but the competition is not at the frontier. Anthropic held the Opus line at $5 & $25 across five releases while OpenAI cut Luna 80% then 50% again, & open models now run a majority of token volume at an 86% discount to closed models. The most capable model, Fable 5.1, commanded only 3.7% of gateway spending in its first twelve days. Demand is a normal distribution with a fat middle, & as intelligence per dollar explodes the tokens may shift to commodity.
Hiring a B2C Marketer for Your B2B SaaS Company Is a Good Idea. Skipping the Systems Training Isn’t
B2C marketers bring exactly what most B2B SaaS teams lack: systems thinking. Here’s why they still stall, and what onboarding gets wrong.
- SaaS Mag Read
SaaS Accessibility Compliance Is Now a Deal Gate
83% of enterprise buyers now demand documented accessibility proof before they purchase. Why 2026’s deadline extensions did not slow SaaS deals down.
AI Comes for the If Statement
Machine-native models replace human-facing text generation with zero-token typed execution, cutting inference costs by orders of magnitude for basic programming primitives.
- How To Buy SaaS Read
A Small Business Risk Management Checklist Every SaaS Founder Should Run Before Closing A Deal
SaaS is an incredibly profitable industry to be in, provided you can get your foot in the door, meet your deliverables, and keep clients happy. Still, rushing into agreements with clients is something so many new business owners do in the interests of securing business, but it’s a major risk if you don’t understand exactly what burdens you’re taking on, and under what conditions.
UNBOUND 26: Spotlight Recap
UNBOUND 2026 is in full swing in HubSpot’s native Boston, Mass., and thousands of attendees from around the world gathered to learn about the now and near future of the HubSpot ecosystem. Kuno Creative’s Jeremy Ball and Brad Garverick are in attendance, getting a firsthand look at the newest developments and meeting with some of our clients.
Showing 20 of 53 articles
Know a source we’re missing? Tell us about it