List
SEO & Online Marketing
Search, advertising and online marketing news.
Latest stories
Newest first
Google Updates Links In AI Mode & AI Overviews Again
Google, for the umpteenth time, has updated how it shows links and carousel link cards in AI Mode and AI Overviews. Google always says this is to encourage searchers to click from the AI response to the publisher or creator, but it feels as if those efforts to drive clicks from AI search continue to fail.
- Searchenginejournal Read
Google Puts Inline Links Higher In More AI Search Responses
Google is changing how links appear in AI Mode and AI Overviews, moving inline links higher and expanding the carousels that highlight Preferred Sources.
- Near Media Read
EP 278- Track What You Can, Let Go of the Rest: Dana DiTomaso on Attribution After GA4
Dana DiTomaso of Kick Point tells Greg Sterling and Mike Blumenthal why attribution was always a little fictional, how much of your traffic you can really track, and the GA4 fixes, brand-search signals and forecasting methods that still work.
- Searchenginejournal Read
SERPs Stop Being The Default Between 2028 & 2030
A forecast built from adoption curves, ad economics, three regulators, and a seven-year Google precedent, with the signals that would prove me wrong.
This Popular Pickleball Franchisor Filed for Bankruptcy. Its Founder Says, ‘I Own It’
The Picklr stepped into the kitchen with too many lease guarantees, and now it’s in Chapter 11.
Daily Search Forum Recap: October 15, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Universal Cart Launches In Google Search
Google has launched its Universal Cart today in Google Search and Gemini within the United States. This is powered by the Universal Commerce Protocol (UCP) and it was launched right before the big holiday shopping season.
Netflix Is Cutting 1,000 Jobs in Its Biggest Layoffs Since 2022
Shares of the streaming giant have fallen more than 40% over the past year as engagement slows.
- The Media Copilot Read
AI agent traffic surges as security systems struggle to detect impostors
New reports show automated web traffic rising sharply as malicious bots impersonate AI assistants and expose security gaps. The post AI agent traffic surges as security systems struggle to detect impostors
- The Keyword Read
An intelligent new shopping cart
Universal Cart helps make holiday shopping easier. It’s now available in the U.S. across Search and the Gemini app.
- Searchenginejournal Read
96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals
Prepare for a potential Panda-style Google update by tackling scaled AI content and fake authors that could put your entire site’s rankings at risk.
The Next Generation of Sports Stars Is Being Built Outside the Big Leagues — And Off The Field
College athletes are becoming the next big sports influencers, using NIL deals and brand partnerships to break into fashion and luxury.
- The Media Copilot Read
How People Inc. turned bot blocking into a business
People Inc.’s Jonathan Roberts on blocking every bot by default, the companies reselling publisher content, and why AI spends nothing on the inputs that matter most.
Google Automotive Model Feeds On Search Ads (Vehicle Top Ads)
Google has a new Google Ads beta format named automotive model feeds on search ads, also known as Vehicle Top Ads (Beta). This is a new search ad format designed specifically for vehicle manufacturers to showcase vehicles with rich visuals and key details in the search results.
Google Tests New Search Bar In Google App
Google is testing a redesigned search bar within the Google mobile app. The new search bar is now has the + sign in it, and instead of saying "Search," it says "Ask Google." The search bar is also white, as opposed to gray and is thinner and higher up on the page.
Google Ads API Version 26 Now Out
Google Ads has released version 26 of the Google Ads API. This is a major release of the Google Ads API updates including SMS messaging, local services, hotel center accounts, lift measurements, EU political items, conversion features, and so much more.
Google Ads Updates Sexual Content Policy
Google Ads has updated the sexual content policies to "provide additional examples and clearer information to advertisers," the company wrote. The main section that was updated was the "Sexually suggestive elements and themes" section.
Bing Tests Related Searches Based On Your Browsing
Bing is testing showing "Related searches based on your browsing" similar to how Google is/was showing this a few months ago. In Bing's test, this is below the Microsoft Ads in the search results.
Colleges Are Automating Admissions, but Their Most Time-Consuming Work Is Still Manual — And Costly
Colleges have embraced admissions automation, yet their most time-consuming tasks remain largely manual.
- Searchenginejournal Read
Coywolf Pack EmDash SEO Plugin Makes Sites Absurdly Fast
Coywolf Pack makes EmDash more powerful, aids WordPress migration, and adds SEO tools supporting search engine discovery and indexing.
Showing 20 of 200 articles
Know a source we’re missing? Tell us about it