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SaaS

Software businesses, SaaS products and industry news.

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  • Brand & CaptureAudio Read

    Content Marketing World Recap: You Can Market to Bots Without Sounding Like One

    I’m fresh out of the Content Marketing World 2026 conference, and it’s time to debrief. To write this blog post, I could have put my copious notes into Claude, asked it to synthesize the best points, and “write an 800-word blog in my voice.” Instead, I stopped short.

  • Kalungi BlogAudio Read

    8 Visual Ad Styles B2B SaaS Should Steal From B2C

    Scroll through LinkedIn for five minutes and count the B2B SaaS ads. Most of them look the same. A headline that starts with "We," a screenshot of the dashboard, and a button that says Book a Demo.

  • Brand & CaptureAudio Read

    When To and Not To Create an AI Agent

    Like so many others, you might be feeling the pressure to deploy your own AI agent. And on paper, the benefits seem abundant: fewer repetitive tickets for your team, faster answers for your customers and 24/7 support. But Sinch's 2026 study, built on 2,527 senior decision makers across 10 countries and six industries, found that 74% of enterprises with an agent live in production have already rolled one back or shut it down after a governance failure.

  • New Breed BlogAudio Read

    UNBOUND 2026 Recap: HubSpot’s Next Era of AI-Powered GTM

    Explore HubSpot’s biggest UNBOUND 2026 product updates and what they mean for AI-powered GTM, pipeline creation, revenue growth, and customer context.

  • Kalungi BlogAudio Read

    The ABM Research Step That Turns Cold Conversations Warm

    Account-based marketing usually starts the same way: build the target account list, load a sequence into the outreach platform, and start emailing. It's a proven motion, and for a lot of teams it works well enough that nobody questions it.

  • Brand & CaptureAudio Read

    UNBOUND 26: Spotlight Recap

    UNBOUND 2026 is in full swing in HubSpot’s native Boston, Mass., and thousands of attendees from around the world gathered to learn about the now and near future of the HubSpot ecosystem. Kuno Creative’s Jeremy Ball and Brad Garverick are in attendance, getting a firsthand look at the newest developments and meeting with some of our clients.

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