SEO & Online Marketing

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• BBuzzStream2026-10-14✓ Read

  Brand Building with Mordy Oberstein

  Brand is just how people relate to you as an entity. Everyone has one. Start with “who are you?” If you struggle to fill out your About page, you need to start earlier. Compound association beats the big splash. You don’t need huge budgets, but you do need time. Track AI sentiment, not just visibility. LLMs are making the internet work more like people actually do, so judge PR by the doors it opens, not just by its own ROI. “Brand” can be a dirty word to metrics-driven marketers, but now that AI is in the mix, everyone suddenly wants one.

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• BBuzzStream2026-10-14✓ Read

  How to Pitch Local Newsrooms in the US (Your Definitive 2026 Guide)

  Start with the most relevant reporter. Review their recent coverage, then try the assignment editor for TV or an editor for print and digital outlets. Make the local connection clear. Show how your story affects the community, and include local people who can bring it to life. Match your pitch to the format. Print needs a clear story and supporting data; TV needs visuals and on-camera guests; radio needs someone who can talk. Give journalists everything they need upfront.

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