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HubSpot Nurture Agent: How to Personalize Automated Emails at Scale
Overview: Personalize Automated Emails With HubSpot Nurture Agent in 5 Steps Build your foundation with a clear nurture email strategy, defined campaign objectives, and HubSpot Brand Voice settings to keep personalized messaging consistent. Leverage CRM data and engagement history to inform personalization using contact details, company content, website activity, form submissions, and previous interactions. Activate Nurture Agent to dynamically personalize subject lines, preview text, email copy, and CTAs based on each recipient's interests,
What growth looks like after you sell: four stories from our portfolio
Discover four SaaS acquisition stories revealing how companies achieve product growth, AI innovation, and profitability after being acquired.
SaaS Buying Process: Where 2026 Deals Really Stall
Buyer-side data for 2026: 39% of B2B software buyers say the biggest delay lands after they pick a vendor. Where deals stall, and what it changes.
What it cost to make every employee a shareholder
Netgovern’s founder puts the cost of running an employee share programme at about $1 million in reporting, legal fees and related costs. The company sold for $30 million, and half of that went to the team. He calls it a 15 times return and says the hardest part was staying consistent.
How to Conduct B2B SaaS Product Feedback Interviews
How to run a B2B SaaS product feedback interview: a six section, 30 minute format, questions that surface workarounds, and what the method cannot tell you.
Appearance on the Founder Brand Podcast with Finn Thormeier
What the heck is a Jack Daniel’s ad doing in a post about a podcast appearance? Good question. The answer: I think this is one of the greatest (and longest-running) brand advertising campaigns ever created. Postcards from Lynchburg by Ted Simmons for Jack Daniel’s. “We’re not selling a bottle of booze, we’re selling a place.” And if branding is about trust, trust is about character. Specifically, defining and then staying in character. No series of brand advertisements ever did it better.
Price War in the Chip Aisle
Five frontier models now sit within five points of each other in terms of intelligence, but their cost per unit differs by 3.8x. Google, which has built chips alongside its models for more than 15 years, prices lowest; Microsoft & OpenAI are now chasing the same advantage, & pricing should keep deflating even as frontier margins hold.
SaaS Growth Benchmarks: One Median, Two Markets
The median B2B SaaS growth rate now hides two populations. How to read 2026 SaaS growth benchmarks and pick a comparison set that fits your company.
The Theory 2026 AI Survey Results
Theory's second annual AI in Practice Survey finds four results that surprised us : 43% rate security a top pain against the 10% who say its tooling delivers value, 45% of teams route queries across models, Cloudflare hosts 62% of agent sandboxes, & 48% now read production logs with coding agents.
Your customer data just got a lot more actionable 🚀
Contact lists, contact profiles, and batch actions are now live in ChartMogul. ChartMogul already knows who your trial users are, which accounts bring in the most MRR, and who churned last quarter. Until now, acting on that meant exporting a list, cleaning it up in a spreadsheet, and moving it to another tool before anyone got an email. Now you can do the whole thing in ChartMogul: find the right people, get context on each one, and reach out to all of them in one go.
Sales in the Age of AI
On Tuesday, October 20th at 10 AM Pacific, Office Hours will host Bardia Shahali, VP of Sales at Granola, for a conversation on what the sales organization should look like in the AI era. We’ll talk about : Why AI-era sales teams run smaller, and how far quotas have moved from traditional SaaS benchmarks. How faster ramps and larger deals change who you hire and how you compensate reps. How to structure go-to-market when the product spreads on its own.
“You didn’t do it right”
Four sincere attempts at OKRs, four failures, and every time: "you didn't do it right." Maybe the framework doesn't fit you -- so how do you find one that does?
Content Marketing World Recap: You Can Market to Bots Without Sounding Like One
I’m fresh out of the Content Marketing World 2026 conference, and it’s time to debrief. To write this blog post, I could have put my copious notes into Claude, asked it to synthesize the best points, and “write an 800-word blog in my voice.” Instead, I stopped short.
SaaS Payment Processing Costs: The Real Cost to Collect
Published rates show a 1,200 dollar SaaS contract costs 4.4 percent to collect monthly by card and 1.62 percent annually by bank debit.
How to Conduct B2B SaaS Concept and Pricing Interviews
How to run a B2B SaaS concept and pricing interview: a six section, 45 minute structure, the seven step concept block, and the price questions worth asking.
A Change in AI Strategy
AI models have reached commodity status as prices fall 41% while token usage surges 50%. To win relative share, labs should partner & resell models, control the user interface where distribution becomes the moat, & capture routing data to reduce the cost of training future models.
Please Don’t Scare the Children: Thoughts on a Delicate Reason to Split Off the New Business Team
I'm not generally one to be paternalistic in how we treat our employees. My mantra's closer to: "We're all adults here, folks." But we're also all humans here, folks. In today's post, we'll have a delicate conversation about why you might want to split your new business sales team from your expansion and renewals teams.
How to Automate Inbound
Vercel’s COO on how the company actually built an inbound sales agent: a 125-line prompt written by the top SDR, six weeks of human QA, & the moment the prompt grew to 1,000 lines & had to be replaced by 14 rules in code.
Inference Is the Most Important Market in Software
AI inference is set to surpass the database market to become the most important market in software, reaching ~$350b by 2027. This shifts software unit economics: usage dwarfs platform fees, gross margins compress below classic SaaS norms, and infrastructure becomes the dominant component of COGS.
Terminators, Dogs, and Skills
Could your salespeople pass an industry cocktail party test? Could your marketing copy? Inspired by the dogs in Terminator, I built an AI skill to flag writing that sounds like it came from an industry outsider.
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