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SEO & Online Marketing

Search, advertising and online marketing news.

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  • Profound News Read

    Profound named to LinkedIn’s Top Startups 2026 list

    Profound ranks No. 17 on LinkedIn’s Top Startups 2026 U.S. list, recognizing our growth and the team building the AI platform for marketing.

  • Profound News Read

    Introducing the next generation of Agents in Profound

    Building an Agent in Profound is now a conversation. Describe the job to your AI Marketer, give it the tools it needs, and it figures out the rest. Agents run on schedules or triggers, show their reasoning on every run, and keep you in control of what gets sent or published.

  • Profound News Read

    ChatGPT’s Missing UTM Tags: What Our Research Shows

    Profound’s analysis links missing ChatGPT UTM tags to the Intelligent UI rollout. Learn why reported referral traffic is falling and what to measure now.

  • Profound News Read

    What’s changed with Sonnet 5.5

    We analyzed 28,440 answers to understand what changed between Sonnet 5 and Sonnet 5.5. The newer model asks for context nearly five times as often and more frequently searches for current-year information. For marketers, the findings underline the value of keeping content current and explaining how a product fits specific customer needs.

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