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Meta’s New Terms Expand Crawling Rights Beyond Advertisers
New terms let Meta crawl sites tied to business users and use the content to train its products, widening rights ad buyers had already granted.
Why The New York Times Puts Free Content First
The NYT uses the prime real estate on its homepage to show off its free-to-air content. If it’s good enough for The NYT, it’s good enough for you.
It’s Possible Your Migration Issues May Be Due To Site Quality
Why would a site that ranked fine suddenly fail Google’s quality bar after moving domains? Here’s what I found and what I can’t yet prove.
Google Takes Applications For A UGC Pipeline Separate From Crawling
Approved forums and social platforms can send content and interaction signals through a separate pipeline. Here’s who can apply and how it compares to crawling.
ChatGPT Traffic Drop Appears To Be A Tracking Problem
ChatGPT-attributed traffic fell sharply in several analytics datasets this month, and analysts tie the drop to ChatGPT links that open without tracking tags.
Google’s Universal Cart Is Live: How Carts Get To Your Store
Universal Cart is rolling out in the U.S. across Search and the Gemini app, with checkout inside the cart or a one-way handoff to the store’s own site.
How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC
Measure PPC value when AI journeys hide clicks using conversion tracking, impression trends, and CRM data to check platform claims against business outcomes.
Google Puts Inline Links Higher In More AI Search Responses
Google is changing how links appear in AI Mode and AI Overviews, moving inline links higher and expanding the carousels that highlight Preferred Sources.
SERPs Stop Being The Default Between 2028 & 2030
A forecast built from adoption curves, ad economics, three regulators, and a seven-year Google precedent, with the signals that would prove me wrong.
96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals
Prepare for a potential Panda-style Google update by tackling scaled AI content and fake authors that could put your entire site’s rankings at risk.
Coywolf Pack EmDash SEO Plugin Makes Sites Absurdly Fast
Coywolf Pack makes EmDash more powerful, aids WordPress migration, and adds SEO tools supporting search engine discovery and indexing.
Google Launches A Video Series For Odd Technical SEO Questions
Google’s new Search Central video series tackles unusual technical SEO questions, starting with emoji, non-English characters, and keywords in your URLs.
Google Ads Introduces Channel Prioritization And Budget Allocation
Google Ads introduces channel prioritization and budget allocation controls, giving advertisers more flexibility over spending across Search, Performance Max, and other campaigns.
Why SEO Isn’t Enough Anymore – And Why That’s A Good Thing
SEO has always been great because there are so many ways to be successful. Now there might be even more.
Your Store Is ‘Agent-Ready’ By Default, We Tested 122 Shopify Stores To See What That Actually Means
From testing top Shopify stores, Bill Hunt found agents can build a checkout, but can’t answer basic delivery or cancellation questions.
Google Explains How They Rank PDFs And What It Means For SEO/GEO
Google explains how it ranks PDFs for SEO and GEO and how to check if a PDF is actually right for SEO purposes.
Analysis: Google Is Poisoning Search Results For Rank Trackers
Google may be poisoning search results to deter AI scraping, while rank trackers and the websites they monitor get misleading data.
How To Help AI Shopping Agents Find Your Products
Join seoClarity on October 28 to learn how shopper language, product recommendations, and readable pages help AI shopping agents find your ecommerce products.
Bing Webmaster Tools Sorts AI Search Queries Into Topics
Bing’s AI Performance report adds a view that sorts cited queries into topics and lists queries where other sites are cited but your site isn’t.
Google Adds Experimental Soft Navigation Metrics To CrUX
Experimental Core Web Vitals that count in-app page changes are now in the Chrome UX Report, with Search Console set to follow.
Google Adds Gemini 4 Argon To AI Mode For Pro & Ultra Subscribers
Google added Gemini 4 Argon to AI Mode for paid subscribers and opened the model to developers, enterprises, and the Gemini app.
Test Like A Scientist: 6 Mistakes That Undermine Your SEO Experiments
Learn six common SEO testing mistakes and how scientific thinking can help you design better experiments, interpret results, and make more reliable decisions.
Lost In Translation: How Language Changes Which Brand AI Recommends
Your English-only AI visibility checks can miss how brand recommendations change when AI answers the same buying questions in five different languages.
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