SEO & Online Marketing
Search, advertising and online marketing news.
Latest stories
Newest first
Bing Tests Large Single Sponsored Ad Unit At Top Of Search Results
Microsoft Bing is testing placing a large single ad unit at the top of the Bing Search results page. The sponsored ad has a gray background, with an image and call to action button, and of course, the url, title and ad description. This was spotted by Khushal Bherwani who posted this screenshot on X, he wrote, "Bing testing a dedicated placement for sponsored ads at top of serp." Here is his screenshot: It almost looks like a malware ad but it is not, right? Forum discussion at X.
3 AI Interaction Styles: Turn-Taking, Task Agents, Always-On
In under 4 years, AI has acquired 3 interaction styles: Turn-Taking AI answers the questions you ask, Task Agents finish the jobs you assign, and Always-on Agents fill the roles you appoint them to and start work on their own.
OpenAI ChatGPT Ads Account Manager
OpenAI has humans who are reaching out to advertisers to help them manage their ChatGPT Ads. These ad representatives are called ChatGPT Ads Account Managers and I guess are real humans who help agencies manage ads for their customers?
Google Ads Policies Adds Prediction Markets Section
Google added a section for prediction markets to the main Google Ads policies documentation last week. Google has posted updates and policies on advertising for prediction markets on Google Ads numerous times before, but now it has been added to the main policy document.
OpenAI Removes UTM Parameters From ChatGPT Results
OpenAI seems to have removed or replaced the UTM parameters it placed on links within the ChatGPT results. This makes it harder to know if a click came from ChatGPT versus some other platform. This seems to have started with the release of GPT''6, which was a week ago.
We Tested an AI for Signs of Inner Experience. Nobody’s Home
Eight behavioural tests on Gemini found no evidence of AI consciousness, though results reveal how the model categorises and judges its own self-concept.
Financial Services Marketing Automation: Scaling Local Marketing Without Scaling Compliance Risk
Summary Financial services marketing automation refers to the systems, workflows, and agents that execute local marketing across every branch, advisor, and agency without requiring manual work at each one. Local SEO in financial services carries a constraint no other vertical shares at the same intensity: every public-facing message has to satisfy compliance review, which is… Continue Reading Financial Services Marketing Automation: Scaling Local Marketing Without Scaling Compliance Risk
Turn Same Old Topics Into Award-Winning Content
Same flowers. Same ocean. Completely different story. Visit Carlsbad brought together virtual pen pals in real life, turning the experience into an award-winning campaign for best use of influencers. Here’s how the tourism team did it.
Cybersecurity Content Production Options (2026) | IOD
Compare AI content platforms, cybersecurity marketing agencies, technical content agencies, freelance writers and managed content operations for security teams.
Google Explains How They Rank PDFs And What It Means For SEO/GEO
Google explains how it ranks PDFs for SEO and GEO and how to check if a PDF is actually right for SEO purposes.
Analysis: Google Is Poisoning Search Results For Rank Trackers
Google may be poisoning search results to deter AI scraping, while rank trackers and the websites they monitor get misleading data.
How To Help AI Shopping Agents Find Your Products
Join seoClarity on October 28 to learn how shopper language, product recommendations, and readable pages help AI shopping agents find your ecommerce products.
Release v1.0.22-preview.2 · github/copilot-sdk
Full Changelog: v1.0.22-preview.1...v1.0.22-preview.2
Release v1.0.17-unstable.38480845218.gd06f261 · github/copilot-sdk
Update SDK snapshot for Copilot CLI 1.0.93-unstable.r38480845218.gd06
Bing Webmaster Tools Sorts AI Search Queries Into Topics
Bing’s AI Performance report adds a view that sorts cited queries into topics and lists queries where other sites are cited but your site isn’t.
Gemini 4 Argon’s personality: no hype, hard facts, fewer tables
Release-day tests on Gemini 4 Argon: it punishes hype and still wants hard facts like prices, but tables, a favourite of every Flash model, fall from 93.6% to 31.5%.
Release v1.0.22-preview.0 · github/copilot-sdk
Full Changelog: v1.0.21...v1.0.22-preview.0
Release rust/v1.0.22-preview.0 · github/copilot-sdk
Update SDK snapshot for Copilot CLI 1.0.98-0
Google Adds Experimental Soft Navigation Metrics To CrUX
Experimental Core Web Vitals that count in-app page changes are now in the Chrome UX Report, with Search Console set to follow.
This Former Engineer and Preschool Teacher Teamed Up to Start a Creative Business: ‘Haven’t Regretted Choosing a Franchise.’
Antima Jain and Pooja Choudhary brought different backgrounds to Color Me Mine, a pottery-painting franchise.
Showing 20 of 194 articles
Know a source we’re missing? Tell us about it