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Three Ways to Spend Q4 Budget on AI Search (and Prove It Worked by February)
Explore three ways to invest Q4 budget in AI search through content, automation, and strategy, and measure the impact by February.
Netflix Is Cutting 1,000 Jobs in Its Biggest Layoffs Since 2022
Shares of the streaming giant have fallen more than 40% over the past year as engagement slows.
AI agent traffic surges as security systems struggle to detect impostors
New reports show automated web traffic rising sharply as malicious bots impersonate AI assistants and expose security gaps. The post AI agent traffic surges as security systems struggle to detect impostors
An intelligent new shopping cart
Universal Cart helps make holiday shopping easier. It’s now available in the U.S. across Search and the Gemini app.
Data-backed secrets to smarter holiday shopping
Learn the best times to buy. Our new When to Buy Guide uses Google Search and discount data to show when holiday deals peak.
96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals
Prepare for a potential Panda-style Google update by tackling scaled AI content and fake authors that could put your entire site’s rankings at risk.
How People Inc. Turned Bot Blocking Into a Business, With Jonathan Roberts
Blocking the bots is step one. People Inc.‘s Jonathan Roberts on what comes next: the companies reselling publisher content, who sets the price, and why AI is spending its money in the wrong place.Pete Pachal talks with Jonathan Roberts, chief innovation officer at People Inc.
The Next Generation of Sports Stars Is Being Built Outside the Big Leagues — And Off The Field
College athletes are becoming the next big sports influencers, using NIL deals and brand partnerships to break into fashion and luxury.
How People Inc. turned bot blocking into a business
People Inc.’s Jonathan Roberts on blocking every bot by default, the companies reselling publisher content, and why AI spends nothing on the inputs that matter most.
Google Automotive Model Feeds On Search Ads (Vehicle Top Ads)
Google has a new Google Ads beta format named automotive model feeds on search ads, also known as Vehicle Top Ads (Beta). This is a new search ad format designed specifically for vehicle manufacturers to showcase vehicles with rich visuals and key details in the search results.
Google Tests New Search Bar In Google App
Google is testing a redesigned search bar within the Google mobile app. The new search bar is now has the + sign in it, and instead of saying "Search," it says "Ask Google." The search bar is also white, as opposed to gray and is thinner and higher up on the page.
Google Ads API Version 26 Now Out
Google Ads has released version 26 of the Google Ads API. This is a major release of the Google Ads API updates including SMS messaging, local services, hotel center accounts, lift measurements, EU political items, conversion features, and so much more.
Google Ads Updates Sexual Content Policy
Google Ads has updated the sexual content policies to "provide additional examples and clearer information to advertisers," the company wrote. The main section that was updated was the "Sexually suggestive elements and themes" section.
Bing Tests Related Searches Based On Your Browsing
Bing is testing showing "Related searches based on your browsing" similar to how Google is/was showing this a few months ago. In Bing's test, this is below the Microsoft Ads in the search results.
Colleges Are Automating Admissions, but Their Most Time-Consuming Work Is Still Manual — And Costly
Colleges have embraced admissions automation, yet their most time-consuming tasks remain largely manual.
Coywolf Pack EmDash SEO Plugin Makes Sites Absurdly Fast
Coywolf Pack makes EmDash more powerful, aids WordPress migration, and adds SEO tools supporting search engine discovery and indexing.
What It Takes To Turn Insight Into Impact
More than 2,500 marketers gathered in Denver for the first Insight to Impact conference. Here is what speakers from P&G, Crocs, the Denver Broncos, Novartis, and other brands shared about turning audience insight into marketing that matters.
Your ROAS Went Up. Where Did It Come From?
Discover how Google Ads conversion tracking errors, duplicate conversions and static values can inflate ROAS, and how to audit your settings to get a more accurate picture of campaign performance. The post Your ROAS Went Up. Where Did It Come From? first appeared on PPC Hero.
Undersold by the algorithm: how a private-equity founder tripled ChatGPT’s citations of his own site
How Alexandre Peisse went from a fragmented profile Google couldn’t verify to a verified identity on Google, full control of his Google first page, and
Operationalizing AI: Proven Workflows That Generate Measurable Revenue
Most teams use AI. Almost none compound it. Eric Siu shows how Single Grain turns repeat work into skills, evals, and loops that improve every week.
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