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8 Visual Ad Styles B2B SaaS Should Steal From B2C
Scroll through LinkedIn for five minutes and count the B2B SaaS ads. Most of them look the same. A headline that starts with "We," a screenshot of the dashboard, and a button that says Book a Demo.
When To and Not To Create an AI Agent
Like so many others, you might be feeling the pressure to deploy your own AI agent. And on paper, the benefits seem abundant: fewer repetitive tickets for your team, faster answers for your customers and 24/7 support. But Sinch's 2026 study, built on 2,527 senior decision makers across 10 countries and six industries, found that 74% of enterprises with an agent live in production have already rolled one back or shut it down after a governance failure.
What a Content Site Is Really Worth: 220 Deals In
Mushfiq Sarker on why sellers miss by 30-50%, what Google’s updates did to multiples, and the Search Console chart that exposes a decaying site.
How to Conduct Customer Interviews in B2B SaaS
How to run B2B SaaS customer interviews that produce reliable answers: principles for every question, rules for every call, and 5 interview types to run.
How to Conduct B2B SaaS Customer Discovery Interviews
How to run the perfect B2B SaaS discovery interview: a six section, 30 minute structure, with fundamental questions and methodology explained.
Do We Grow Software or Do We Design It?
Explores the contrast between organic 'growing' of software via vibe-coding and deterministic 'designing' via state machines and formal verification.
UNBOUND 2026 Recap: HubSpot’s Next Era of AI-Powered GTM
Explore HubSpot’s biggest UNBOUND 2026 product updates and what they mean for AI-powered GTM, pipeline creation, revenue growth, and customer context.
saas.group’s Tim Schumacher on SaaS M&A Pricing
saas.group’s Tim Schumacher on what AI did to per-seat revenue, why boring B2B software is underpriced, and the one thing to fix before you sell.
The Fastest Growing Market in Tech isn’t AI
Tokenized real-world assets are the fastest-growing market in tech, compounding at 53% a month versus 25% for Anthropic. Stocks & commodities trade on blockchains 24/7, IPO pricing happens weeks before listing, & Allium now powers Bloomberg's RWA terminal dashboard.
The Only Sensible Policy for Commenting on Rumors
If you’re lucky, you’ll learn a tough lesson about commenting on rumors early in your marketing communications career. It typically unfolds something like this. Someone says you’re shutting down a product that you acquired a few years ago. You know that’s false, so you deny it.
Segmentation Drives Market Share Wins in AI
Like two SailGP boats in San Francisco Bay, Anthropic & OpenAI are vying to be the next multi-trillion public company & adding complexity to their strategies beyond technical one-upmanship. Technology innovations marked the pre-2026 era : thinking models, bigger models, RL environments, agents, harnesses. This year, business model innovation is more important, evident in two waves of the data. Both are segmentation moves : the same models, aimed at different buyers & priced to match.
Net Revenue Retention: 10 Companies, 5 Definitions
Ten SaaS companies report net revenue retention under five names and seven formulas. Here is what each one actually measures.
How GPU Prices Can Double While AI Gets Cheaper
GPU rental prices doubled in six months while inference prices kept falling. The reconciliation is efficiency : the hinge that turns scarce silicon into cheap intelligence.
System-to-System Integrations: Designing a Connected MarTech Ecosystem
System-to-system integrations are automated connections between two or more software platforms that let data move between them without anyone copying, pasting or exporting a thing. Most B2B marketing and sales teams already have plenty of them. The real question is whether yours were designed or just piled up over time as an afterthought.
SaaS Sales Compensation Shifts to Retained Revenue
AE plans are moving from bookings to net revenue. What ICONIQ, SaaS Capital and Benchmarkit data says about SaaS sales compensation design in 2026.
Thinking in Systems, Shipping in Loops
AI has removed the typing from software engineering & left the system design. DHH told Rails World that writing code by hand is no longer economically productive ; Artemis engineers merged 16 pull requests per day by August, & Lauren Tan ships 2,000 a month. The craft of fitting code together by hand is over ; what remains is designing the loop that decides whether the output is right. Donella Meadows's three properties of great system design, resilience, self-organization & hierarchy, describe how those loops are built.
The ABM Research Step That Turns Cold Conversations Warm
Account-based marketing usually starts the same way: build the target account list, load a sequence into the outreach platform, and start emailing. It's a proven motion, and for a lot of teams it works well enough that nobody questions it.
The Most Important Market in AI is the Middle
AI prices are collapsing, but the competition is not at the frontier. Anthropic held the Opus line at $5 & $25 across five releases while OpenAI cut Luna 80% then 50% again, & open models now run a majority of token volume at an 86% discount to closed models. The most capable model, Fable 5.1, commanded only 3.7% of gateway spending in its first twelve days. Demand is a normal distribution with a fat middle, & as intelligence per dollar explodes the tokens may shift to commodity.
Hiring a B2C Marketer for Your B2B SaaS Company Is a Good Idea. Skipping the Systems Training Isn’t
B2C marketers bring exactly what most B2B SaaS teams lack: systems thinking. Here’s why they still stall, and what onboarding gets wrong.
SaaS Accessibility Compliance Is Now a Deal Gate
83% of enterprise buyers now demand documented accessibility proof before they purchase. Why 2026’s deadline extensions did not slow SaaS deals down.
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