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Portfolio Marketing’s AI Honeymoon Is Over. Now The Real Work Begins
Most portfolio marketers have experienced their first AI victory… probably their second… maybe even their third. They’re producing content faster. Competitive analysis is much easier. They may have even created a synthetic buyer persona! Nailed it! Mission accomplished! MBO unlocked! Not so fast. We still need to answer the question, “How should portfolio and product
AI Won’t Save RevOps — It Will Redefine It
AI is absorbing many of the activities that have traditionally defined revenue operations. That doesn’t make RevOps irrelevant — it makes its current mandate obsolete. Learn why RevOps leaders must shift from operating processes to architecting how people, data, technology, and AI make and execute revenue decisions.
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