SEO & Online Marketing

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• BuzzStream2026-10-14✓ Read

  Brand Building with Mordy Oberstein

  Brand is just how people relate to you as an entity. Everyone has one. Start with “who are you?” If you struggle to fill out your About page, you need to start earlier. Compound association beats the big splash. You don’t need huge budgets, but you do need time. Track AI sentiment, not just visibility. LLMs are making the internet work more like people actually do, so judge PR by the doors it opens, not just by its own ROI. “Brand” can be a dirty word to metrics-driven marketers, but now that AI is in the mix, everyone suddenly wants one.

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