SEO & Online Marketing

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• Near Media2026-10-15✓ Read

  EP 278- Track What You Can, Let Go of the Rest: Dana DiTomaso on Attribution After GA4

  Dana DiTomaso of Kick Point tells Greg Sterling and Mike Blumenthal why attribution was always a little fictional, how much of your traffic you can really track, and the GA4 fixes, brand-search signals and forecasting methods that still work.

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