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Google updates AI Mode and AI Overview with more links, context, carousels, and information on creators
Google also said preferred sources usage has grown by 7X.
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Meta introduces new brand advertising formats across Facebook and Instagram
Advertisers can secure high-impact placements, reach audiences around trending content and measure brand attention across multiple video views.
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Google launches Universal Cart across Search and Gemini for easier shopping
Google's Universal Cart brings shopping across Search and Gemini into one place, helping shoppers track products, discover savings and simplify checkout.
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ChatGPT appears to drop UTM tracking, making AI referral traffic harder to measure
ChatGPT’s apparent removal of UTM tracking parameters could cause AI referral visits to appear as direct traffic, making attribution harder.
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How entity confusion can hurt your brand’s AI visibility
One brand, two identities, zero AI recommendations. A study reveals why knowing a brand and recommending it are two very different things.
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Google Ads API v26 launches with Search Lift measurement and new campaign controls
Google released version 26 of the Google Ads API, introducing new measurement capabilities, expanded Performance Max support and updates to campaign management.
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Make every page count before publishing more for SEO
Focus on search intent, content gaps, and business impact to decide which pages to improve, consolidate, remove, or create.
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Why every SEO needs to become a challenger
The most valuable SEO isn’t the person who completes the most tasks. It’s the person willing to fight for the work that actually matters.
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We analyzed 5,000+ Google Ads accounts: Seasonality adjustments backfire on Black Friday by Optmyzr
...and how AI agents can help you get ready for BFCM 2026.
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Google Merchant Center introduces new store address attribute for local inventory
Google Merchant Center introduced a new store address [store_address] attribute, requiring merchants to provide physical store addresses when submitting products for Local inventory ads and Local free listings.
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Google Ads introduces automotive model feeds for vehicle manufacturers
Google Ads is expanding its automotive advertising capabilities with automotive model feeds, previously known as Vehicle Top Ads, allowing vehicle manufacturers to showcase their lineups directly in Google Search results.
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Google Ads introduces channel prioritization and budget allocation controls
Google Ads is rolling out new channel prioritization and budget allocation controls, giving advertisers more flexibility over where their campaign budgets are spent across Google properties and partner networks.
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Your brand can win the mention and lose the citation
Your AI dashboard’s single score is likely hiding two very different problems. Semrush’s “2026 AI Visibility Index” found that, across 22 categories and four AI platforms, fewer than half of the top 100 mentioned brands also appeared in the matching top 100 citation lists on average in every month measured. A single “AI visibility” score can hide whether the brand appears in the answer, whether its website supplies the evidence, or whether third-party sites carry most of the weight.
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What language should you track AI prompts in?
English dominates AI training, but isn't always best for tracking AI visibility. Here's how to choose the right language for each market.
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What the PPC agency of 2027 will look like
As routine PPC work gets automated, agencies face a bigger question: What will clients still pay humans to do?
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Organic growth in ecommerce in 2027
Build an ecommerce growth loop that connects AI shopping recommendations, conversion, packaging, customer retention, and brand recognition.
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Is real-time marketing finally real? by Optimove
Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold back.
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Gemini 4 Argon rolling out in Google AI Mode & Gemini
Google announced it is now rolling out Gemini 4 Argon to the public and that includes in Search within AI Mode and Gemini. Google wrote, “Gemini 4 Argon is now globally available today for developers and enterprises via the API in AI Studio and Gemini platform, for Google AI Ultra subscribers in Google Antigravity, and Google AI Ultra and Pro subscribers in the Gemini app and
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Bing Webmaster Tools AI performance report new Topics Portfolio
This new report shows the "thematic shape of your site’s presence in AI Search," according to Microsoft.
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Google Ads API moves to twice-monthly releases starting with v26
Google is accelerating its Google Ads API release schedule to twice a month, starting with version 26 in October 2026, giving developers faster access to new advertising features.
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Google Ads adds Search terms and ad combinations report for AI Max
Google Ads is rolling out a new Search terms and ad combinations report, giving advertisers more visibility into how search queries, ad creatives and landing pages work together in AI Max for Search campaigns. What’s new. The report has started appearing in some Google Ads accounts, offering a more detailed view of the combinations used to serve Search ads.
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Why gated content is the enemy of AI search
Gating your best content can cost you AI visibility. Here's what to keep accessible without sacrificing lead generation.
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Google Tag Manager update promises faster websites and simpler tracking
Google is introducing a new optimization capability for Google Tag Manager (GTM) that allows containers to send data directly to Google measurement products, reducing unnecessary JavaScript loading and simplifying tag management.
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