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Google Updates Links In AI Mode & AI Overviews Again
Google, for the umpteenth time, has updated how it shows links and carousel link cards in AI Mode and AI Overviews. Google always says this is to encourage searchers to click from the AI response to the publisher or creator, but it feels as if those efforts to drive clicks from AI search continue to fail.
Daily Search Forum Recap: October 15, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Universal Cart Launches In Google Search
Google has launched its Universal Cart today in Google Search and Gemini within the United States. This is powered by the Universal Commerce Protocol (UCP) and it was launched right before the big holiday shopping season.
Google Automotive Model Feeds On Search Ads (Vehicle Top Ads)
Google has a new Google Ads beta format named automotive model feeds on search ads, also known as Vehicle Top Ads (Beta). This is a new search ad format designed specifically for vehicle manufacturers to showcase vehicles with rich visuals and key details in the search results.
Google Tests New Search Bar In Google App
Google is testing a redesigned search bar within the Google mobile app. The new search bar is now has the + sign in it, and instead of saying "Search," it says "Ask Google." The search bar is also white, as opposed to gray and is thinner and higher up on the page.
Google Ads API Version 26 Now Out
Google Ads has released version 26 of the Google Ads API. This is a major release of the Google Ads API updates including SMS messaging, local services, hotel center accounts, lift measurements, EU political items, conversion features, and so much more.
Google Ads Updates Sexual Content Policy
Google Ads has updated the sexual content policies to "provide additional examples and clearer information to advertisers," the company wrote. The main section that was updated was the "Sexually suggestive elements and themes" section.
Bing Tests Related Searches Based On Your Browsing
Bing is testing showing "Related searches based on your browsing" similar to how Google is/was showing this a few months ago. In Bing's test, this is below the Microsoft Ads in the search results.
Google Ads Channel Prioritization and Budget Allocation
Google Ads is rolling out two new "controls" in the advertising platform named channel prioritization and budget allocation. These are rolling out globally across Google Search, Google Shopping, Performance Max, and soon Demand Gen.
Google Search On URLs: Ranking Factor, Hyphens vs Underscores & Emojis
Google posted its first video in a series of what they are calling The Non-Canonical Cabinet. In this video, Cherry Prommawin and Gary Illyes discussed how Google Search deals with URLs. They discuss URLs as a ranking signal, hyphens versus underscores, emojis and much more.
Daily Search Forum Recap: October 14, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has rolled out its latest Gemini model, Argon 4
Google Ads Search Terms and Ad Combinations Report
Google Ads seems to be testing a new report named the Search terms and ad combinations report. This report shows how search queries, ad creatives, and landing pages work together.
Google Tests AI Mode Left Sidebar On Main Google Search Results Page
Google is testing placing the left vertical sidebar you see in AI Mode results on the main Google web search results page. This places the small super G Google logo on the left, with the chat history lines, a way to start a chat with AI Mode and the settings icon all on the left side.
Bing Tests Large Single Sponsored Ad Unit At Top Of Search Results
Microsoft Bing is testing placing a large single ad unit at the top of the Bing Search results page. The sponsored ad has a gray background, with an image and call to action button, and of course, the url, title and ad description. This was spotted by Khushal Bherwani who posted this screenshot on X, he wrote, "Bing testing a dedicated placement for sponsored ads at top of serp." Here is his screenshot: It almost looks like a malware ad but it is not, right? Forum discussion at X.
OpenAI ChatGPT Ads Account Manager
OpenAI has humans who are reaching out to advertisers to help them manage their ChatGPT Ads. These ad representatives are called ChatGPT Ads Account Managers and I guess are real humans who help agencies manage ads for their customers?
Google Ads Policies Adds Prediction Markets Section
Google added a section for prediction markets to the main Google Ads policies documentation last week. Google has posted updates and policies on advertising for prediction markets on Google Ads numerous times before, but now it has been added to the main policy document.
OpenAI Removes UTM Parameters From ChatGPT Results
OpenAI seems to have removed or replaced the UTM parameters it placed on links within the ChatGPT results. This makes it harder to know if a click came from ChatGPT versus some other platform. This seems to have started with the release of GPT''6, which was a week ago.
Google Search On PDFs - Deep Dive Podcast
Google's Martin Splitt and John Mueller just posted a Search Off the Record podcast on the topic of PDFs, it is named PDFs in Search: Indexing, AI & Pitfalls. It goes over how PDFs are converted for crawling and indexing, how Google processes links, images, what are the file limits and do they rank in search and AI search.
Gemini 4 Argon In Google Search Via AI Mode
Google announced Gemini 4 Argon a couple of weeks ago and today announced that it is now an option in Google Search via AI Mode for Google AI Pro and Ultra subscribers globally.
Topics Portfolio In Bing Webmaster Tools AI Reports
Microsoft Bing just announced a new addition to the AI performance reports in Bing Webmaster Tools named Topics Portfolio. Topics Portfolio shows you the "presence is distributed across themes, how much demand each theme represents, how competitive each theme is and where your site has room to grow."
Daily Search Forum Recap: October 13, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google spoke about a domain migration that seemed to migrate back four months later. Google may now show prescription drug ads in AI Mode and AI Overviews. Google Discover may transform into a proactive
Google Search Showing Sites Old Domain Fourth Months After Domain Move
I spotted a thread on Reddit that seemed off from an SEO perspective. A site owner said he switched to a new domain four months ago, Google indexed and served the new domain but then all of a sudden, Google started to show the old domain again four months after the migration.
Google May Show Pharmaceutical & Drug Ads In AI Mode & AI Overviews
Google may show "certain pharmaceutical products" and pharmaceutical drugs within ads in AI Mode and AI Overviews. A Google spokesperson told Adweek it has "recently expanded to include certain pharmaceutical products" within these surfaces.
Google Discover: Hyper-Personalized Concierge Experience
Google posted a new job posting to hire a Principal, UX, Search Discover who will lead efforts to transform Google Discover into a "proactive, hyper-personalized concierge experience."
Google Merchant Center Videos In Preview Processing
There are reports of an error in Google Merchant Center with video uploads getting stuck in the "preview processing" status. This causes the videos to look static both in your product listings in Google Search and other surfaces.
Google Search Console Performance Report Date Picker Broken
The date picker in the performance reports in Google Search Console seems to be currently broken. The end date seems to be stuck in 1969 and when I try to change it, it says "Date can't be after 1969-12-31."
Google Business Profiles Expands Dietary Attributes For Restaurants
Google is rolling out new dietary attributes for local restaurants within Google Business Profiles. Google added gluten-free, dairy-free, halal and kosher attributes, in addition to vegetarian and vegan attributes that were already there.
Google Ads Updated Data Strength Best Practices
Google has revamped its Data Strength Best Practices help document with much greater emphasis on sending more first-party data and identifiers, using Data Manager correctly, adopting AI-powered campaigns, and supporting its recommendations with performance statistics. It is a big update to the document.
The Industry Mourns The Loss Of Nick Wilsdon - Loved By Industry
I am sad to report that Nick Wilsdon has passed away yesterday, October 11, 2026. Nick Wilsdon has been in the SEO industry for over two decades and was a close friend to many in the search marketing industry.
Daily Search Forum Recap: October 12, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Third-Party Google Rank Tracking Struggling Now
Google seems to be successfully blocking enough of the attempts of scrapers from trying to scrape data from its search results page over the past few weeks than it has in a long time. We reported this a few weeks ago, and I am surprised to see that many tools still struggle with Google Search reporting.
Google Ads Testing Google AI For Goals & Assets
Google is testing using AI to come up with suggested goals and assets for your Google Ads campaigns. Google has confirmed this is a current test.
Bing & Copilot Experimenting With Microsoft-Decision-1
Microsoft announced Microsoft-Decision-1 last week and it is already being experimented with in both Bing Search and Copilot. Microsoft-Decision-1 is a "decision-scoring model delivers top performance in latency and quality on structured decision tasks to outperform both LLMs and other decision models," Microsoft said.
Google AI Overviews For No Search Results & Typos
Yes, Google often shows AI Overviews when Google Search cannot match specific web pages or when it thinks your query is a typo. In fact, Google AI Overviews can respond by saying, "It looks like your message might have been a typo or random keyboard input."
Google: Poor Image Quality Won't Stop Products From Showing In Search Or Ads
Google has updated its Google Merchant Center low image quality help document to now say that poor image quality will not stop those products from showing in Google Search or Google Ads.
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