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AI Is Changing Your Company Culture Whether You Planned for It or Not. Here’s How to Shape What Happens Next
AI is changing how people work together. Leaders can shape those changes to reinforce the culture they want.
- BuzzStream Read
How to Pitch Local Newsrooms in the US (Your Definitive 2026 Guide)
Start with the most relevant reporter. Review their recent coverage, then try the assignment editor for TV or an editor for print and digital outlets. Make the local connection clear. Show how your story affects the community, and include local people who can bring it to life. Match your pitch to the format. Print needs a clear story and supporting data; TV needs visuals and on-camera guests; radio needs someone who can talk. Give journalists everything they need upfront.
Creators Are Handing Their Video Edits to AI. Here’s Where It Starts to Backfire
AI can cut a video fast. What it can't do is know when fixing one thing just broke another, and that's the part turning full AI editing into an endless prompting loop instead of a shortcut.
He Leads a $240 Billion Food Giant. Here’s the Difficult Management Rule He Follows
This CEO used to struggle with giving tough feedback.
Why Your AI-Generated Marketing Strategy Looks Great on Paper — But Fails in Practice
It's okay to use ChatGPT and other LLMs to formulate a marketing strategy, but your marketing plan should not be formed without using real data and inputs from your business.
- Searchengineland Read
Google Merchant Center introduces new store address attribute for local inventory
Google Merchant Center introduced a new store address [store_address] attribute, requiring merchants to provide physical store addresses when submitting products for Local inventory ads and Local free listings.
- Searchengineland Read
Google Ads introduces automotive model feeds for vehicle manufacturers
Google Ads is expanding its automotive advertising capabilities with automotive model feeds, previously known as Vehicle Top Ads, allowing vehicle manufacturers to showcase their lineups directly in Google Search results.
- Go Fish Digital Read
Can Social Media Make Your Brand More Visible in ChatGPT?
Learn how social media influences ChatGPT visibility, what research reveals about Reddit and YouTube citations, and how brands can improve AI search presence.
These Plumbing Pros Are Using a ‘Jackpot’ Strategy to Fix Your Boring Bathroom. Their Colorful Business Made $3.9 Million Last Year
Benjamin Fix and Greg Reinecker started a business to appeal to the next generation.
- Entrepreneur Read
The Timeless Power of Human Leadership in an Automated World
As AI accelerates how work gets done, the leaders who matter most will be the ones who double down on what technology can't replace.
Why Your Business Sometimes Needs an Uncomfortable Leap to Get ‘Unstuck’
When your business is "stuck" in neutral, sometimes you have to take an uncomfortable leap of faith to get your business moving again.
Things You Should Do #1: Why the New York Times puts free content first
The world’s most successful subscription publisher - The New York Times - regularly gives some of the most valuable real estate on its homepage to free articles - and, crucially, makes sure readers know they’re free.
Who’s at Fault When AI Makes a Serious Mistake? Managers Can’t Agree
A Wharton study finds a growing accountability problem as businesses hand more impactful decisions to AI.
- Searchengineland Read
Google Ads introduces channel prioritization and budget allocation controls
Google Ads is rolling out new channel prioritization and budget allocation controls, giving advertisers more flexibility over where their campaign budgets are spent across Google properties and partner networks.
- Searchenginejournal Read
Google Ads Introduces Channel Prioritization And Budget Allocation
Google Ads introduces channel prioritization and budget allocation controls, giving advertisers more flexibility over spending across Search, Performance Max, and other campaigns.
Google Ads Channel Prioritization and Budget Allocation
Google Ads is rolling out two new "controls" in the advertising platform named channel prioritization and budget allocation. These are rolling out globally across Google Search, Google Shopping, Performance Max, and soon Demand Gen.
- The Keyword Read
Guide your campaign spending with new priority and allocation features
New controls in Google Ads let marketers categorize channel groupings by priority and better control how budget is allocated
Google Search On URLs: Ranking Factor, Hyphens vs Underscores & Emojis
Google posted its first video in a series of what they are calling The Non-Canonical Cabinet. In this video, Cherry Prommawin and Gary Illyes discussed how Google Search deals with URLs. They discuss URLs as a ranking signal, hyphens versus underscores, emojis and much more.
- Searchengineland Read
Your brand can win the mention and lose the citation
Your AI dashboard’s single score is likely hiding two very different problems. Semrush’s “2026 AI Visibility Index” found that, across 22 categories and four AI platforms, fewer than half of the top 100 mentioned brands also appeared in the matching top 100 citation lists on average in every month measured. A single “AI visibility” score can hide whether the brand appears in the answer, whether its website supplies the evidence, or whether third-party sites carry most of the weight.
- Searchengineland Read
What language should you track AI prompts in?
English dominates AI training, but isn't always best for tracking AI visibility. Here's how to choose the right language for each market.
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