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SEO & Online Marketing
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- The Keyword Read
6 ways to trick-or-treat yourself to the ultimate Halloween with Search
Whether you need a last-minute costume or a scary movie watchlist, let Google handle heavy lifting for your Halloween prep.
- Searchengineland Read
Organic growth in ecommerce in 2027
Build an ecommerce growth loop that connects AI shopping recommendations, conversion, packaging, customer retention, and brand recognition.
- The Keyword Read
Check out this year’s buzziest Halloween trends
Ready or not, spooky season is here. To help you prepare, we’re launching Google Frightgeist, our annual interactive website highlighting the top trending searches for H
Google Ads Search Terms and Ad Combinations Report
Google Ads seems to be testing a new report named the Search terms and ad combinations report. This report shows how search queries, ad creatives, and landing pages work together.
Google Tests AI Mode Left Sidebar On Main Google Search Results Page
Google is testing placing the left vertical sidebar you see in AI Mode results on the main Google web search results page. This places the small super G Google logo on the left, with the chat history lines, a way to start a chat with AI Mode and the settings icon all on the left side.
Bing Tests Large Single Sponsored Ad Unit At Top Of Search Results
Microsoft Bing is testing placing a large single ad unit at the top of the Bing Search results page. The sponsored ad has a gray background, with an image and call to action button, and of course, the url, title and ad description. This was spotted by Khushal Bherwani who posted this screenshot on X, he wrote, "Bing testing a dedicated placement for sponsored ads at top of serp." Here is his screenshot: It almost looks like a malware ad but it is not, right? Forum discussion at X.
- Jakob Nielsen on UX Read
3 AI Interaction Styles: Turn-Taking, Task Agents, Always-On
In under 4 years, AI has acquired 3 interaction styles: Turn-Taking AI answers the questions you ask, Task Agents finish the jobs you assign, and Always-on Agents fill the roles you appoint them to and start work on their own.
OpenAI ChatGPT Ads Account Manager
OpenAI has humans who are reaching out to advertisers to help them manage their ChatGPT Ads. These ad representatives are called ChatGPT Ads Account Managers and I guess are real humans who help agencies manage ads for their customers?
Google Ads Policies Adds Prediction Markets Section
Google added a section for prediction markets to the main Google Ads policies documentation last week. Google has posted updates and policies on advertising for prediction markets on Google Ads numerous times before, but now it has been added to the main policy document.
OpenAI Removes UTM Parameters From ChatGPT Results
OpenAI seems to have removed or replaced the UTM parameters it placed on links within the ChatGPT results. This makes it harder to know if a click came from ChatGPT versus some other platform. This seems to have started with the release of GPT''6, which was a week ago.
- DEJAN Read
We Tested an AI for Signs of Inner Experience. Nobody’s Home
Eight behavioural tests on Gemini found no evidence of AI consciousness, though results reveal how the model categorises and judges its own self-concept.
- Searchengineland Read
Is real-time marketing finally real? by Optimove
Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold back.
- SOCi Read
Financial Services Marketing Automation: Scaling Local Marketing Without Scaling Compliance Risk
Summary Financial services marketing automation refers to the systems, workflows, and agents that execute local marketing across every branch, advisor, and agency without requiring manual work at each one. Local SEO in financial services carries a constraint no other vertical shares at the same intensity: every public-facing message has to satisfy compliance review, which is… Continue Reading Financial Services Marketing Automation: Scaling Local Marketing Without Scaling Compliance Risk
Turn Same Old Topics Into Award-Winning Content
Same flowers. Same ocean. Completely different story. Visit Carlsbad brought together virtual pen pals in real life, turning the experience into an award-winning campaign for best use of influencers. Here’s how the tourism team did it.
Cybersecurity Content Production Options (2026) | IOD
Compare AI content platforms, cybersecurity marketing agencies, technical content agencies, freelance writers and managed content operations for security teams.
- Searchenginejournal Read
Google Explains How They Rank PDFs And What It Means For SEO/GEO
Google explains how it ranks PDFs for SEO and GEO and how to check if a PDF is actually right for SEO purposes.
- Searchenginejournal Read
Analysis: Google Is Poisoning Search Results For Rank Trackers
Google may be poisoning search results to deter AI scraping, while rank trackers and the websites they monitor get misleading data.
- Searchenginejournal Read
How To Help AI Shopping Agents Find Your Products
Join seoClarity on October 28 to learn how shopper language, product recommendations, and readable pages help AI shopping agents find your ecommerce products.
Release v1.0.22-preview.2 · github/copilot-sdk
Full Changelog: v1.0.22-preview.1...v1.0.22-preview.2
Release v1.0.22-preview.1 · github/copilot-sdk
Full Changelog: v1.0.22-preview.0...v1.0.22-preview.1
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