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Google expands agentic commerce tools ahead of the holiday shopping rush
Google’s agentic commerce updates give advertisers new ways to boost AI visibility, engage shoppers and turn discovery into sales.
Google Merchant Center AI Reports Live, Easier UCP & UCP Analytics
Google has announced a number of updates to Google Merchant Center including the AI performance insights generally available, it has simplified Universal Commerce Protocol integration, and Google highlighted how using conversational and video attributes can help.
Gemini 3.8 Live powers Google Search Live
Google announced the release of Gemini 3.8 Live and 3.8 Live Extended Thinking models and 3.8 Live is now powering Search Live on the Google app. Google said3.8 Live is rolling out starting today on Search Live.
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