SaaS

Stories from Kellblog. Show all stories · All sources

• Kellblog2026-10-13✓ Read

  Appearance on the Founder Brand Podcast with Finn Thormeier

  What the heck is a Jack Daniel’s ad doing in a post about a podcast appearance? Good question. The answer: I think this is one of the greatest (and longest-running) brand advertising campaigns ever created. Postcards from Lynchburg by Ted Simmons for Jack Daniel’s. “We’re not selling a bottle of booze, we’re selling a place.” And if branding is about trust, trust is about character. Specifically, defining and then staying in character. No series of brand advertisements ever did it better.

  K
• Kellblog2026-10-06✓ Read

  Please Don’t Scare the Children: Thoughts on a Delicate Reason to Split Off the New Business Team

  I'm not generally one to be paternalistic in how we treat our employees. My mantra's closer to: "We're all adults here, folks." But we're also all humans here, folks. In today's post, we'll have a delicate conversation about why you might want to split your new business sales team from your expansion and renewals teams.

  K
• Kellblog2026-10-03✓ Read

  Terminators, Dogs, and Skills

  Could your salespeople pass an industry cocktail party test? Could your marketing copy? Inspired by the dogs in Terminator, I built an AI skill to flag writing that sounds like it came from an industry outsider.

  K
• Kellblog2026-09-29✓ Read

  The Only Sensible Policy for Commenting on Rumors

  If you’re lucky, you’ll learn a tough lesson about commenting on rumors early in your marketing communications career. It typically unfolds something like this. Someone says you’re shutting down a product that you acquired a few years ago. You know that’s false, so you deny it.

  K
• Kellblog2026-09-16✓ Read

  The Market Segment Analysis Chart

  Most segment-strategy discussions involve seas of numbers scattered across slides, spreadsheets, and dashboards. Here’s a simple chart that puts the relevant data in one place so you can spend less time reconciling numbers and more time deciding where to invest, what to fix, and when to get out.

  K

Know a source we’re missing? Tell us about it